Sketching.
Inspiration
Ideation
Moodboard
Pitching
TroFfee is a creative fusion of Tropical and Coffee, representing the brand’s essence — fresh, vibrant, and full of flavor, just like coffee enjoyed in a tropical paradise.
The “O” in TroFfee contains a coffee bean icon, emphasizing the brand’s core product and adding a unique, memorable detail.
Symbolizing warmth, energy, and the universal love for coffee.
Representing the tropical origins and a relaxed island atmosphere.
A promise that each cup brings the flavor and feeling of a tropical escape.
Color.
Brand Story in a Glance
TroFfee unites the vibrant spirit of the tropics with the comforting ritual of coffee, delivering a brand that’s refreshing, welcoming, and timeless — down to the smallest detail in its logo design.
Green (Primary)
Represents freshness, growth, and the tropical essence of the brand.
Beige (Secondary)
Evokes warmth, coffee beans, and an earthy balance.
Primary
Sacramento
#113F42
Accent
Seaweed
#5F7053
Accent
Sage
#A9B488
Secondary
Beige
#D6BF84
Typography.
Font pairing of Sentient and Poppins to balance creativity with readability. This combination creates a harmonious visual hierarchy, where Bright Melody adds character while Poppins ensures functionality, resulting in a design that is both engaging and user-friendly.
Bright Melody
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rs Ss Tt Uu Vv Ww Xx Yy Zz
Poppins
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rs Ss Tt Uu Vv Ww Xx Yy Zz
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Thank You
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For Visiting
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See you at the next cup